Study and analysis of the SSSTUFFF SUPERMARKET brand for the development and design of packaging for the 'bento box' product.
ABSTRACT
This project has the goal to study the brand SSSTUFFF SUPERMARKET ( ssstufff.com ) in relation to the narrative that it proposes in order to generate a practice case of a packaging associated with this brand image, proposing added values that are based on research. We live in a world and in a society that is hypersaturated with images, products and therefore brands. The consumer is surrounded by new sensations and experiences and because of that brands need to draw attention and stand out from their competitors. In SSSTUFFF SUPERMARKET case, it proposes within our western culture of Spain, the incorporation of values and sensations from the Far East through the youth urban culture.
SSSTUFFF SUPERMARKET brand was examined in order to understand its aesthetics, product style, work methodology and branding with two case of studies that, in one way or another, are related to this brand. Style guides, concepts and graphics will be explained to help us to carry out a final practical work.
A 'tasting box' was created as packaging for different SSSTUFFF SUPERMARKET products using concepts already seen with others of my own creation to propose a new packaging that will ease the online sale of various products to attract the costumers, creates an unboxing experience that enhances the image of SSSTUFFF SUPERMAKET with added values.
Take a look at the final project document. You will find both the previous research, the references, the brand study, the creative processes, the models, the programs used...
To see the complete project, check this file:
